If you are still thinking about whether to get a credit card reader, then it’s time to stop thinking and just apply for one. There is a myriad of benefits for your business and clients alike.
Since people these days do not carry that much cash anymore, it is essential that stores are able to accept debit or credit card payments. When business owners have a swipe payment gateway, the customers are given more payment options to pay for their purchases and are more likely to return to businesses that offer them that opportunity.
When a card is swiped in the card terminal, the information is automatically read by the machine and sent to the payment processor. This ensures that no credit card information is left in the hands of the business owner or its employees, which means there is less chance of dishonest people using a client’s credit card to make unauthorized purchases.
Since swipe transactions happen in person, it is a card-present transaction. This means that it is considered by banks as a low-risk type of processing. Because it is such, financial institutions charge lower transaction fees and processing fees compared to high risk payment methods.
Keyed-in transactions take time to manually input the cardholder’s info and credit card details. Then they need to double-check all data before sending it to be processed. In comparison, swipe payment solutions only take a few seconds to swipe or tap the card in the reader and process the transaction.
Interested in offering a swipe merchant service to your customers? Contact us today! Get the lowest processing fees with the help of Global Trust Securities Private Bank.
Since paying with cash seems to be a thing of the past, all businesses can benefit from offering more flexible payment methods for their customers. Our Retail & Swipe Credit Card Processing solutions accept almost all types of credit cards, bank cards, ApplePay, and electronic checks making payments easier for everyone! This includes Visa, Mastercard, American Express, JCB, Discover, gift cards, electronic checks, and pin entry debit.
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